Technological advances often come with unintended issues. Marie Curie’s work with radiation likely led to her death from aplastic anemia. Use of nuclear reactors has given us Chernobyl, Three Mile Island and the Fukushima disasters. This leads to concerns about technology and its advancements going in directions we cannot control. What is ironic about this state of mind, is that even when people get what they want it may not work out the way they desire.
Feenberg, in his Critical Theory of Technology, speaks of fixing the problems with technology by: “a profound democratic transformation of industrial civilization.” It is my contention that this is going on current trends in data mining and social media. What companies seem to be doing today is releasing a product that is still in the prototype stage and allowing the consumer to “finish the design” so to speak. The results have not been exactly positive. Reviews of recent news articles from CNN show that concerns over data mining and data protection are up.
http://www.cnn.com/2013/06/13/living/buzzfeed-data-mining/
http://www.cnn.com/2013/06/07/opinion/harris-data-mining-privacy/
http://www.cnn.com/2013/06/07/politics/nsa-data-court/
http://www.cnn.com/2013/06/07/politics/data-mining-after-9-11/
http://www.cnn.com/2012/03/02/tech/mobile/mobile-car-hacking/
This means to me that the public, or at least the media which is suppose represent the voice of the public, has concerns over what data is being gathered on them. Orwellian ideas and big brother and concerns over privacy war with product improvement driven by the masses instead of elites. Feenberg, or at least the reading provided, does not address the issue of privacy warring with technological democratization; it is possible he never considered the issue. This shows a clear difference of intent versus results in a technological development. The intent was to give more feedback to producers so they could target customers with what they wanted. The result is databases being used to track everything you do and everything you are. In short be careful what you wish for; you may just get it.